Our rising PR superstar pens his thoughts on life at Priority

Enriching – this is the word that best describes my Priority experience. Having joined the company…

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A drive down PR AVE

Advertising Value Equivalency (AVEs) has been a common metric to assign financial value to public…

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The R in Revenue

With dark clouds looming over the world's financial markets, enterprises are preparing for the…

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Teamwork and groupwork – what does it matter

We've had a successful year in 2010. What started with ominous warnings about a double dip…

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PR In Singapore

Singapore may be a small country, but the communications landscape is a broad and diverse one.…

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Public Relations?

The term “public relations” or PR for short, is often misunderstood and most often mistaken to mean…

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