Our Ethos

What is the “culture” at Priority that makes us different?
We are absolutely aligned with our clients’ expectations and we are focused – aggressive even – in our commitment to deliver results. Our priority is leveraging the power of earned media, so we will never make false promises of results, but we will commit absolutely to the necessary outreach. Years of experience justify our confidence in the outcomes we expect and our campaigns always deliver measurable and sustained results to support our clients’ bottom line.
Creativity is key to our success with the media, and we pride ourselves on the stories we tell around our clients and how they solve the very real problems that businesses are facing. We create stories that excite the media and grab the attention of the people we want to influence.
It is our “learning” culture here at Priority that keeps us at the forefront of the new technologies we represent. And to show we are serious, we dedicate Fridays to giving teams the time to explore new ideas while getting to know each other. We offer our staff at every level an exciting array of hard and soft skills training programmes.

When it comes to people, we look for Respect and Integrity, Courage and Empathy. It sometimes takes great Courage to walk in another’s shoes while Empathy and experience help us craft the stories that educate, engage, and ultimately generate coverage and opportunities for our clients.


We demand Respect in how we treat one another, as well as clients and our media friends. We share what we know to build connections and partnerships, while Integrity underscores our promise to always deliver.

Finally, we applaud diversity. Priority people are representative of all the different ethnicities and cultures that make the countries of our home region so dynamic and we have zero tolerance for any racial, sexual or age-based harassment. We love that fact we have interns and new graduates to keep us all challenged, while our senior staff bring combined wisdom and experience.

Our tagline is “Building Enterprise Relationships” because we know that no organisation is an island and success is forged in the strength and mutuality of working together towards a common goal. Priority, like PR, is all about relationships.

The Priority Blog

News and insights from our team across the region