Singapore, 30th July 2008 – In support of winning the global media relations contract from technology player, Avocent, leading Silicon Valley PR agency, Trainer Communications has appointed Priority Consultants to provide the local support within Singapore. The 12-month contract is a first-time collaboration between the two companies who are both established and leading players within the technology arena.

Commenting on the partnership, Susan Trainer said, “There was an immediate synergy between our two companies as we both believe in offering performance assurances with a constant emphasis on accountability. This has made Trainer especially attractive to cost-conscious companies and in terms of a long-distance partner relationship, it forms a very solid foundation for successful collaboration”.

Avocent is the latest addition to the Priority Consultants technology practice which has included leading names in the hardware, applications and professional services sectors.
“Priority Consultants and Trainer share a similar philosophy built on measured results and service excellence — two hallmarks of a sound approach to building sustainable customer relationships,” said Jane Prior, Chief Executive, Singapore-based Priority Consultants Group. “Such a performance-driven collaboration delivers lasting value to client organizations looking for international support and, more importantly, provides sound counsel to help them make smart decisions in global markets.”

About Trainer Communications

Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit All brands, products, or service names are or may be trademarks or service marks of their respective owners.

Media Contact

Celia Chua
Priority Consultants
Tel: 65 63381006