A drive down PR AVE

Advertising Value Equivalency (AVEs) has been a common metric to assign financial value to public…

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The BRIC Wall

In a report by Goldman Sachs, it was predicted that the economies of Brazil, Russia, India and…

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PR In Singapore

Singapore may be a small country, but the communications landscape is a broad and diverse one.…

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I can stop anytime I want… I think.

Several years ago I remember some buzz in the media about the concept of internet addiction. Being…

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ello, hw r u 2day?

Text lingo or language of SMS is dominant in our engagement with text messages daily and this lingo…

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Relationships

I am not a child of the PC generation. I grew up when photographs came from a roll and aspirations…

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