Public Relations Outreach Executive

Public Relations Outreach Executive – Malaysia

Build relationships that build reputation — for B2B brands across Asia.

Why this role exists

Our B2B clients win on credibility and trust. This role exists to help build that—by creating strong, genuine relationships with media, KOLs and relevant communities, and turning those connections into consistent visibility and reputation.

In an AI-enabled world, content is easy to produce. What can’t be automated is what this role is all about: human connection. You will know who matters, what the media care about, how to engage and how to earn their attention .

Who we are

Headquartered in Singapore, Priority Consultants has supported multinational companies expanding into Asia since 1985. We operate virtually across multiple APAC markets, supporting global clients in technology, professional services, financial services, energy, and critical infrastructure.

Who you are

You’re a connector with discipline and you:

• Enjoy relationship-building and have the persistence to follow through

• Are curious and commercially aware, and want to understand how B2B brands earn trust

• Communicate clearly and confidently (and can adapt your approach across stakeholders)

• Care about detail and credibility—accuracy matters

• Are a reliable team player who lifts standards and supports others

• Are driven by progress and results, and comfortable being measured and improving

You’ll thrive in this role if…

• You take ownership and act proactively rather than waiting for direction

• You enjoy outreach, follow-up, and building relationships from scratch

• You are interested in understanding B2B industries and how reputation is built

• You value consistent quality and take pride in doing things well

 What you’ll do

1) Be the local expert (core of the role)

• Know the local landscape inside-out: what’s happening, what matters, what’s sensitive, and what will resonate

• Understand how the local media think: what counts as news, what angles work, and what gets ignored. In short, you will become a partner to our media colleagues.

• Advise the team and clients on how to land a global/regional story in a local context

2) Turn business stories into local stories

• Learn each client’s business well enough to explain it simply and credibly

• Translate announcements and ideas into clear, relevant angles for local audiences

• Build strong pitch notes and briefing documents so spokespeople sound confident and authentic

3)Build relationships that build reputation

• Develop and maintain a strong network of journalists, editors, reporters, bloggers and KOLs

• Pitch consistently and professionally, follow up with persistence, and secure coverage and interviews

• Pitch and negotiate placement of opinion and thought leadership pieces to strengthen client credibility over time

4) Run outreach with discipline

• Keep trackers, templates and reporting tools accurate, timely and useful

• Support media/KOL meetings and ad-hoc projects with solid coordination and follow-through

• Deliver against agreed KPIs through proactive outreach and relationship management

Must-haves

• Degree from a reputable institution (business / technology / politics / economics / communications preferred)

• Excellent spoken English + strong local language capability; confident sharing ideas verbally

• Strong current affairs awareness and critical thinking

• Detail-oriented with strong communication and presentation skills

• Comfortable working independently in a remote-first, multi-market team

• Driven and results-oriented—comfortable being measured on KPIs

• Disciplined team player with high initiative and follow-through

Location: Malaysia (remote-first team)