Singapore, 21 January, 2010 – Symrise Asia Pacific, a supplier of fragrances, flavorings and raw materials as well as active ingredients for the perfume, cosmetics and food industries, has completed the second phase of its $40 million investment in Singapore. Part of a three-phase expansion project, Symrise Asia Pacific officially opened its automated plant for liquid flavors which caters to its South East Asian market today.
Dr Heinz-Jürgen Bertram, CEO of Symrise, commented, “Singapore ranks as one of the world’s most innovative economies and is an ideal location for Symrise as a high-tech manufacturer in the highly competitive and fast-paced food manufacturing industry. The vibrant and sophisticated research and development (R&D) environment supported by global talent is the basis for the rationale behind this $40 million investment. This is also indicative of our strong commitment to further expand operations across the region.”
Between 2004 and 2008, Singapore’s total manufacturing industry has grown by 10.7%, a result of the public sector’s continuous commitment to position the country as a leading manufacturing hub centered around high-value activities, science and technology. The Singapore Economic Development Board (EDB) welcomes Symrise’s new project located at Pandan Loop.
Speaking at the official opening, Mr Leo Yip, Chairman of the Economic Development Board said, “Symrise’s investment in the liquid automation project will bolster Singapore’s position as the company’s home for business and home for innovation. The company already has a regional headquarters here. This latest decision reflects Singapore‘s value also as a strategic location for innovation, to create new products, processes and technologies, that can be transferred to the company’s other sites.”
The investment in the plant is part of Symrise’s ongoing strategic expansion in Asia-Pacific. Over the last three years, Symrise has invested heavily in Singapore with major upgrading of creation and application laboratories, the creation of an industry-leading Regional Sensory & Consumer Insights capability and the recent opening of an innovative flavor encapsulation pilot plant. Within three years, Symrise will have invested approximately $40 million in the location. Commissioning the plant in Singapore means not only an investment in high technology, but also in people, as the plant generates higher skill level jobs.
Declan MacFadden, President, Flavor & Nutrition Asia Pacific, explained, “another key factor for setting up our regional headquarters in Singapore is the country’s strong and committed protection of intellectual property (IP). As we invest a significant amount in R&D this is extremely important to ensure that formulations for our various food and flavoring products are well protected.”
Liquid flavors are used for adding flavor to, amongst others, beverages, ice cream and dairy products. The primary target market of the liquid flavors produced in Singapore is the South Asian region, which represents almost 50 percent of Symrise’s sale in the Asia-Pacific region.
About Symrise
Symrise is a global supplier of fragrances, flavorings and raw materials as well as active ingredients for the perfume, cosmetics and food industry.
Its sales of € 1.32 billion in 2008 place the Company among the top four in the international flavor and fragrance market. Headquartered in Holzminden, Germany, Symrise is represented in more than 35 countries in Europe, Asia, the United States and South America.
Used by manufacturers of perfumes, cosmetics and foods, our innovative products are an inseparable part of daily life. At Symrise we combine an awareness of consumer trends with cutting-edge technologies, focusing on developing innovative fashion and lifestyle products that have additional practical value for the consumer. Symrise – always inspiring more.
For more information, please visit http://www.symrise.com