Senior leaders join the team to drive brand’s growth and resilience across Asia Pacific.
Singapore, 15 December 2025 – Priority Consultants, a multi award-winning public relations and communications firm, today announced a series of senior leadership appointments designed to support the company’s continued growth across the region and reinforce its position as a leader in business-to-business storytelling and strategic communications.
As part of its expanded leadership framework, the firm has named Arunava Khan as Head of India, bringing with him extensive expertise in strategic communications, stakeholder engagement, organisational growth, and revenue development. His appointment marks a significant step in strengthening Priority Consultants’ presence in one of its fastest-growing markets in the Asia Pacific region.
The company also appointed Justina Phoon as Country Director, Australia. With deep experience in strategic marketing communications, stakeholder engagement, organisational development, and multinational team management, Justina will lead the firm’s growth and client engagement efforts across the Australian market.
In their respective roles, both leaders will be responsible for building and expanding the firm’s business communications, business storytelling, and content development practice, supporting clients across diverse industry sectors.
These key senior leadership appointments in India and Australia—together with new investments aimed at strengthening the company’s Asia Pacific presence—underscore Priority Consultants’ commitment to its regional growth agenda and the evolving needs of clients as they navigate complex geopolitical and business environments.
In strengthening further its presence in India, Priority Consultants announced that Shakuntala Datta has been appointed Client Services Director for India, where she will lead account strategy, client management, and delivery excellence across the sub-continent.
“We remain steadfastly committed to growth and to be the foremost business storytelling firm in our region,” said Kunalan Chakravarthy, Chief Executive, Priority Consultants Group. “In this landscape of uncertainty, organisations need clear, compelling narratives more than ever. Our new leadership structure strengthens our ability to deliver on that need by enhancing our internal accountability, supporting the performance of our people, and most critically, reinforcing our commitments to our clients and partners.”
Notwithstanding the uncertain global geopolitical landscape, Priority Consultants continues to invest in expanding its Asia Pacific footprint and enhancing its capabilities to serve a growing portfolio of global and regional clients.
Despite an environment marked by global geopolitical uncertainty and market volatility, Priority Consultants continues to see strong opportunities for expansion. The company’s robust performance, driven by sustained client partnerships and growing demand for credible, insight-driven communications, has set the foundation for its next phase of development.
The appointments reflect Priority Consultants’ ongoing investment in talent, organisational capability, and market expansion. By building a stronger leadership framework, the firm is accelerating growth objectives by deepening client engagements and expand its portfolio of communications services that help businesses navigate complex and rapidly evolving environments.
“These leadership additions, mark an important milestone in our 40-year journey. Arunava, Justina and Shakuntala, each bring experience, unique industry knowledge that will drive our next phase of growth in India and Australia,” added Jane Prior, Founder and Chair, Priority Consultants.
We are absolutely committed to developing our people, building strong beneficial relationships through creative and data-driven critical thinking.”
