Public Relations Outreach Executive

About Us

Priority Consultants is a leading public relations and marketing firm with 40 years of experience delivering exceptional results across the Asia-Pacific region. We specialise in supporting multinational clients, particularly in technology, professional services, financial services, energy, and critical infrastructure, as they expand their presence in Asia.

Our team operates across 7 countries and 14 cities, collaborating with some of the world’s most recognised companies. We pride ourselves on our ability to craft compelling narratives that resonate with key stakeholders and drive business growth.

Visit our website: https://priorityconsultants.com/about-us/

Responsibilities

• Undertake the necessary reading and research to understand the areas of business of the company’s clients, their competitors, the industry sectors and all relevant and associated trends and background information.
• Knowledge should be sufficiently in depth to engage the media in discussion and prepare pitch and briefing documents for the clients.
• Develop and maintain a database of journalists, reporters, bloggers and other influencers Key Opinion Leaders) within Malaysia and establish one-to one relationships with these individuals.

(a) Media Relations

• Identify opportunities to localise client news releases, blog posts and international news to make the information newsworthy for local media distribution to meet the established KPIs for each client
• Distribute to the assigned local and/or regional media and follow-up with phone calls, any client related news releases to ensure coverage
• Draft and distribute media pitches and secure interviews for the client spokespeople and set up hospitality meetings with the targeted media representatives for any and/or all company clients
• Pitch and negotiate placement of opinion and thought leadership pieces on behalf of the company’s clients and their spokespeople to local and/or regional media
• Meet the established and agreed client KPIs through timely and pro-active media engagement

(b) Social Media and KOL/Influencer Relations

• Identify suitable social media channels and pitch / distribute client news such as news releases and blog posts
• Follow-up with phone calls and through other means to secure engagement and coverage
• Pitch and secure media meetings (interviews, hospitality meetings) with targeted social media representatives, KOLs and owners for any and/or all company clients

(c) Account Management

• Update all templates, trackers and online tools to deliver timely and accurate reporting
• Provide on-the-ground support for client requirements and requests including the procurement of venues, information collating, local market research and data gathering
• Manage ad-hoc projects including budget, timelines and deliverables in accordance with agreed metrics
• Any other tasks required to fulfil the client work scope and support the company.

The ideal candidate will have:

• Degree in a reputable local university/institution majoring in business, technology, politics, economics or communications
• Excellent spoken English as well as local language and able to share ideas verbally
• Strong analytical and critical thinking about what is happening in current affairs
• Detail oriented, with great presentation and communication skills
• Able to work independently and remotely – this is critical as team members are mostly based in Singapore, India and the rest of Southeast Asia
• To be very driven and results oriented as you will be measured on key performance metrics.
• Must be a disciplined team player with lots of initiative.

Why Work with Us?

At Priority Consultants, we believe people perform at their best in a supportive and engaging work environment. We offer a rewarding career experience, backed by benefits that prioritise your well-being and professional growth.

Compensation & Benefits

• Remote working opportunity
• Competitive salary with performance-based incentives
• Paid time off, medical leave and medical insurance coverage upon confirmation

Workplace Culture

• A supportive, team-oriented environment with mentorship and coaching
• Professional development through the Priority Learning Programme
• Opportunities to work with global clients and gain international market exposure
• Activities like year-end parties and knowledge-sharing sessions.

Benefits:

• Health insurance
• Opportunities for promotion
• Work from home

Schedule:

• Monday to Friday

Experience:

• Public Relations: 2 years (Required)