The storm of comment about Generative AI shows no sign of abating, but whether you’re for it or against it – it’s here to stay.
As tools like ChatGPT and DALL-E become ever more mainstream, we are preparing to answer any client who wants to know what our AI policy is, and if in fact, we are using it to generate content for them. At some stage the question will doubtless arise, as to what is our role and value in the context of AI and why do we need you at all?
Fair questions for any communications firm like Priority. We take them seriously and our thinking is summarised in our Generative AI Policy, which you can read here.
This Policy is designed to assure clients that as and when Priority Consultants uses Generative AI solutions, it will be done in a transparent and ethical way, with our clients’ best interests top of mind.