Whether you’re developing a new pitch, solving a client problem or trying to generate buzz; creative thinking is absolutely crucial to success. But, all us public relations (PR) and marketing people, will at some point hit that dreaded mental block when creativity and inspiration escapes us.
Hardly surprising when we spend up to 12 hours a day behind a desk and gazing into a computer screen – definitely not a good launchpad for creative thinking. But fear not! We have curated a list of our favourite TED Talks to kick-start your creative thinking and get you right back on track. Not only interesting and great entertainment, these impassioned speeches may be a reminder of ideas and techniques you have already tried out, or get you motivated to try something new. Check them out!
Jerry Seilfwer talks about choosing your audience wisely. Rather than targeting a new group of people who haven’t heard of your brand, focus on existing customers who know and hopefully value you and get them to expand your brand reach via word-of-mouth.