Our story starts In Singapore in 1985. The Internet was unknown, but IBM was the largest company in the world setting the stage for the emerging dominance of technology.
At that time global companies were expanding into Asia with Singapore the location of choice for their regional operations. From an initial focus on trading, low-cost manufacturing and sourcing, the combined region of South East Asia, India and Australia, today comprises the fastest growing, and yet most focussed, in today’s turbulent world.
Technology has delivered capabilities beyond our early dreams and cemented our expertise in tech PR. From announcing the region’s first data centres to engaging at scale with today’s landscape of AI, cloud, edge computing, IoT, cybersecurity, 5G and Industry 4.0, our clients include some of the world’s most innovative companies whose solutions change the way we live and work.
Data and insights are the building blocks of our campaigns, allowing us to target outreach and measure impact and results. Our engagement methodology, which plans centrally and rolls out regionally, gives clients a single point of contact freeing them to focus on other agendas while we deliver integrated marketing communications and content creation campaigns that support their bottom line.
As a Public Relations consulting firm our mission is helping organisations build their profile and get to market. From the outset we focus on the key sectors that drive economic growth – financial services, energy, infrastructure, supply chain, technology, and professional services.
Since the early days, we have expanded to support clients across Southeast Asia, India and Australia. Today Priority people are located in 12 cities and nine countries; Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, India, Australia and China.
We understand the business of our clients, we speak their language in a digital world and we always deliver results.
We keep our clients on the “front foot” – not waiting to see what happens next – but setting the agenda to their advantage. We craft smart media relation campaigns supported with original content to tell the stories their customers need to hear. All this while their competiton is standing still.
We measure outcomes, not just output. We deliver mutual success built on truly understanding our clients’ business, the markets they operate in and the audiences they want to influence.
We are an extension of the businesses we work with. By understanding our clients’ business needs, we become trusted advisors. Our client relationships are built to last with an average tenure exceeding five years.
Every organization must be accountable and we are partners in this commitment. We never promise media coverage – that’s advertising – but we do promise the output and effort to win those results.
Everyone at Priority works towards success. We attract smart, highly motivated people and give them the chance to grow their careers while learning continuously through our customised training programmes.
From our headquarters in Singapore, we reach across the rest of Southeast Asia and into India and Australia. Ours is a territory that embraces the world’s fastest growing and youngest economies; a destination known for its diversity of cultures and enormous business opportunities.
Speaking more than 14 languages, Priority Consultants’ people are today located in 8 Asian countries and 12 cities; Singapore, Kuala Lumpur (Malaysia), Jakarta (Indonesia), Manila (Philippines), Bangkok (Thailand), Mumbai, Bengaluru, New Delhi (India) and Ho Chi Minh, Hanoi (Vietnam), Shanghai (China), Sydney and Melbourne (Australia) and Hong Kong.
Outside our own region, we have a global partner network comprising hand-picked agencies and firms from Japan, Korea through to Australia and New Zealand who share our values and commitment to results.
We deliver the convenience of a single point of contact supported across region by local know-how and experience to deliver the results that our clients are looking for.
