From data to communications, I gained real-world experience, a growth mindset, and relationships that will last.
Running late to secure an all-important 3-month internship, I sent a “cold” email to Priority Consultants asking if there were any opportunities. There was no formal application, and honestly, this was awfully late. But somehow, time was found for two conversations on short notice, and an internship was offered that made sense for both sides.
This was despite my background in data analytics not being a usual fit for a PR and Communications firm. That kind of generosity is rare, and I don’t take it for granted.
As a data analytics major, my time here gave me hands-on experience with real datasets from Google Analytics 4 (GA4) and LinkedIn Analytics, allowing me to access data, analyse it, and draw insights in a real business context; an opportunity I don’t think I’d have found anywhere else.
I learned a tonne about how data can support digital performance marketing and communications, including Search Engine Optimisation (SEO) and Generative Engine Optimization (GEO), along the way.
But honestly, what made these two and a half (2.5) months special was the culture and the expectations set from day one.
Culture is built by habits and I learned so much from everyone including Jane, Nolan, my desk partner and motivator Zhong Ci, Amirah, and others; things about the working world that you don’t learn in a classroom.
Some key takeaways include:
• how to present data and findings to a corporate audience in a business context,
• how to actually do research,
• how to coordinate on a team project – very different to my classroom projects to date!
• and even the simpler stuff like time management and dressing the part.
More importantly I learned to be accountable and results-driven. I learned that data is immensely impactful when paired with a positive, performance-driven attitude and mindset. That, to me, is what makes a learning organisation. Where people are invested in, even when they may only be a fleeting three-month addition to the team.
Instead of being treated like just an intern, I was guided, challenged, and included.
That showed me that long-term return on investment in people isn’t the be-all and end-all. That developing people is worthwhile because people matter.
I learned just as much from the casual conversations, work-related or not, little life lessons, and practical tips in and around the office that I know I’ll carry with me.
I really like the people here! And I’m leaving with relationships I actually want to keep, not just a line on my resume.
To the Singapore office, thank you for your time, patience, and for treating me like part of the team from the beginning: Jane Prior, Zhong Ci Lee, Nolan Ovinis, Seng Jin Lim, Shika, Amirah, Selina, and Cynthia.
Likewise, to those overseas who were able to help me with my projects as well, despite the different time zones: Daniel Prakash, Kumaran Subramaniam, Justina Phoon, Joseph Gil Dignadice and Venju among others.
Grateful doesn’t quite cover it, so thank you for taking a chance on me.
Digital Performance Marketing Intern
