Our Ethos


Some PR agencies talk about being creative. For us, creativity is about writing creative stories to showcase the innovation and value proposition that our clients bring to the market. This we do relentlessly to deliver results measured in strong and sustained media outreach.

We prefer to talk about courage and empathy, integrity and generosity.

These are what we look for in our people because it sometimes takes great courage to walk in another’s shoes while Empathy and experience help us craft the stories that educate, engage, and ultimately generate coverage and opportunities for our clients.

Generosity is sharing what we know to build connections and partnerships while Integrity underscores our promise to always deliver.

Our tagline is “Building Enterprise Relationships” because we know that no organisation is an island and success is forged in the strength and mutuality of working together towards a common goal. Public Relations is all about relationships.